I advise across business, performance, and image as one integrated practice.
Not because it's a positioning choice — because that's how these forces actually operate.
Separately, they underperform. Together, they compound.

The Advisory

How It Works

For Individuals

I am hired to refine how you present yourself, how you look, and how you perform.

Most clients reach out because they’ve noticed a gap between their potential and their current reality—whether that’s their physical presence, their style, or their professional mindset.

My advisory covers the entire spectrum: fitness and nutrition tailored to an executive schedule, a complete overhaul of your personal image, and a deep dive into your business and financial strategy.

I identify the gaps, tell you exactly what needs to change, and provide the roadmap to get there. If we need high-end visual assets, we produce them at Studio FPG. If you need a high-performance training plan, I build it. And when the conversation shifts to business or finance, I bring twenty years of institutional experience to the table.

The structure of our work depends entirely on your objectives. Whether it’s an intensive weekend, a month-long deep dive, or ongoing advisory, the format is dictated by the results we’re after.

For Organisations

I am brought into organisations to identify exactly where systems are failing and provide a direct path to fixing them. I focus on the friction that lives between departments—the gaps where strategy usually breaks down because leadership’s vision doesn't match the operational reality.

Because I’ve operated across finance, technology, human resources, creative departments, and high-performance sport, I see failure points that traditional, single-domain consultants often overlook. I work directly with executive teams, and I am candid about what I find. I don’t deliver slide decks filled with theory; I deliver clear findings and the strategic direction required to execute.

Whether we engage for a high-intensity diagnostic sprint or a long-term restructuring advisory, the work is always scoped around the specific problem you need to solve.

The Offer

What I Do for You

BUSINESS

Most advisors solve one dimension — I offer a complete cross-domain overview of your organisation, where financial logic shapes creative output, behavior determines execution, and communication builds or destroys credibility. The goal is simple: total alignment between your strategy and every system meant to deliver it. When finance, operations, people, and technology are finally speaking the same logic, decisions move faster, internal loss stops, and the whole organisation performs as one.

Clarity across every domain your business depends on.

Fix operational blind spots • Convert competence into credibility • Reduce perceived replaceability • Increase stakeholder trust on sight • Stabilise decision-making under time constraints • Shape first impressions with clients • Align communication with responsibility

IMAGE

I close the gap between your actual authority and your perceived influence. Through a structured diagnostic of your visual, verbal, and behavioral signals, I ensure your presence commands the room before you even speak. We eliminate the 'proof cycle'—moving you straight from the first 60 seconds to high-stakes buy-in without the friction of being misread.

Commanding the room before you even speak.

Increase executive presence instantly • Align appearance with leadership role • Control how you are seen before speaking • Present as senior in meetings • Build in-room authority • Strengthen nonverbal signals • Translate success into visible authority • Eliminate visual misalignment 

PERFORMANCE

I build high-performance physical systems for the 12-hour workday—designed by someone who has lived it. My objective is to ensure your physical capacity never limits your professional reach. We move beyond 'getting in shape' to engineering a state of sustained readiness—giving you the mental stamina to lead through a crisis and the health to actually enjoy the success you’re building.

Physical discipline tailored to the demands of your career.

Maintain elite fitness on a corporate schedule • Improve performance under pressure • Maintain discipline during 12-hour schedules • Maintain fitness under institutional pressure • Maintain physical readiness • Maintain consistency under pressure • Maintain execution during stress

The Proof

Visual Evidence in Image and Performance

Consistency Becomes
Visual Proof

Image

Performance

Who I Work With

The people I work with are operating at a level where generic advisory is not just unhelpful — it's a liability.

They have decision-making authority, a public or professional profile that carries real weight, and a standard they hold themselves to that most people around them can't see clearly enough to challenge.

What they don't have is one person who can move fluidly across the whole picture — the business logic, the perception, the physical foundation — without needing to be briefed from scratch at every boundary.

The Process

How We Work Together

Step 1: Outcome Diagnostic

We start with a brief assessment to see if we’re aligned and to identify exactly where you need to focus. There’s no sales pitch involved—just a direct look at whether my approach is the right fit for your specific goals.

Step 2: Defining the Advisory Framework

We don’t start working until we agree on how we work. Based on our initial assessment, I propose one of three ways forward:

• Discretionary Advisory:
  You hire me to make the calls. Within agreed parameters, I assess and direct. This is for clients who value speed and trust my judgment to handle the process start-to-finish.

• Performance-Based Mandate:
  We define a specific finish line—a physical transformation, a business restructuring, or an image overhaul. The engagement is built entirely around hitting that target within a set timeframe. Success is measured by the result, period.

• Strategic Retainer:
  This is a long-term partnership with no fixed boundaries. You have priority access to my expertise across all domains—business, performance, and image—whenever the need arises.

Step 3: Strategic Design

Once we have a framework, I build the roadmap. This is where we turn findings into a specific, sequenced plan.

• For individuals: We map out the changes to your physique, your image, and your business logic—what happens, in what order, and how we track it.

• For organisations: We identify what needs to be restructured or eliminated across your teams and processes, set against a firm timeline.

Step 4: Execution & Direction

This is the active phase. I provide the direction; you (or your team) handle the execution. Whether it’s fitness protocols, presence coaching, or structural business changes, I monitor every move. If we need visual assets, I produce them at Studio FPG to ensure the quality is never diluted. Our communication is direct, and my feedback is honest.

Step 5: Review & Evolution

We don't just "check in"; we hold an accountability session. We look at what worked, what didn’t, and what the data tells us. For retainer clients, this is a continuous process of refinement. For outcome-based mandates, this is the moment we determine if the target was hit and what that success unlocks next.

Step 6: Transition

Every engagement has a clear beginning and a deliberate decision point. I don’t believe in "indefinite drift." Once an objective is met, we either conclude the work or transition into a new framework for the next level of growth.

Discretion

Engagements are confidential by design. The clients I work with do not share their advisors publicly — for the same reason they don't share their legal counsel. What I can tell you is what a diagnostic produces: a decision framework you didn't have before, a presence that holds in any room, and a physical system that doesn't collapse under professional pressure.

When business judgment, image, competency, and physical performance operate as one system, authority no longer needs to be claimed.

It is observed.

That is the outcome of my advisory practice.

Act now.

Let's craft the best solution for you.