Fabio P. Guerreiro

PRIVATE ADVISOR ・ZÜRICH

Image · Performance · Business

For important decisions and the work that follows.

Based in Zurich. Available internationally.

I advise and represent people, organisations, and brands on what weakens the outcome — from the decision to the execution itself.

How I get involved

PERSPECTIVE. RANGE. JUDGMENT. EXECUTION.

Nearly 20 years in business

WHEN TO INVOLVE ME

7 languages

Swiss private banking

Studio FPG · Zurich

Start with the situation.

An opportunity needs someone involved.

See concrete examples

You need to identify what is holding progress back and decide which correction is worth making first.

A decision needs another perspective.

You want someone who can question the assumptions, understand different positions and help judge what matters.

See concrete examples

The effort is there. The result is falling short.

You see potential in a project, relationship or campaign and need the judgment, execution or representation to develop it.

See concrete examples

SCOPE OF INVOLVEMENT

You can engage me for a specific decision or deliverable, a project with several moving parts, or continuing involvement as priorities develop.

We agree the objective, scope and terms before work begins.

Examine the situation, challenge assumptions, evaluate options and determine where to act.

Advisory

Execution & special projects

Turn an objective into a workable plan. Carry out the work where my capabilities fit, coordinate specialists where needed and follow through on the agreed deliverables.

Representation & Coordination

Act on your side, assess providers and keep the people involved working toward the same result.

Photography & Visual production

Develop the visual direction and produce portraits, campaigns, films and supporting content through Studio FPG. Available as a standalone assignment or within a wider project.

Modelling & commercial participation

Engage me as a talent, model, brand ambassador or commercial partner where there is a clear fit. Production, talent and content can be combined in one brief.

A focused assignment or broader involvement.

AREAS OF WORK

Three Domains.
One objective.

Align people, organisations and brands on how they present themselves with what they want to be known for.

For an individual, that can involve personal positioning, appearance, style, presence and photography. For an organisation or brand, it can involve clarifying the intended positioning, improving how its people or products are presented and producing the imagery to support it.

Business

The situation determines which capabilities are relevant.

Clarify decisions, improve processes and develop commercial opportunities. That can mean questioning a proposal, finding where a workflow breaks down, evaluating providers or taking responsibility for a special project.

The work connects analysis with practical changes: priorities, responsibilities, tools and follow-through.

Clear decisions. More effective operations.g

Image

Make the quality of the work visible.

Performance

Build, maintain or adjust physical condition around a demanding schedule.

The assignment can be a focused adjustment or a broader redesign of how work, physical condition and personal upkeep fit together. I identify what deserves attention, what is practical to maintain and where specialist input would help.

Physical condition that fits your life.

THE EXPERIENCE BEHIND THE JUDGMENT

I have worked on different sides of the same table

Why my perspective is different

Private banking and corporate. Buyer and seller. Employee and operator. Photographer and subject. Model and producer. Athlete and trainer.

Nearly 20 years in corporate business · 12+ years Swiss private banking · Seven languages · modelling · Studio FPG

That experience informs what I notice: the incentives behind a recommendation, the constraints a plan overlooks and the consequences one decision can create elsewhere.

I consider how the parts affect the objective, then determine where my involvement can be useful.