Fabio P. Guerreiro

Your Competence Isn't in Question. Your Identity Is.

You've built wealth, led teams, closed deals worth millions. But somewhere between the corner office and the mirror, there's a gap. Your external presence doesn't match your internal capability. Your wardrobe is an afterthought. Your physical state is compromised by years of travel and stress.
Your personal brand is invisible—or worse, inconsistent.

You're not looking for a stylist. You're not looking for a gym trainer. You're not looking for a LinkedIn coach. You're looking for someone who understands the complete system—because you are a system. Strategy. Appearance. Performance. Brand. All integrated.

That's what I build.

Results Speak: The CHF 25,000 Weekend That Rebuilt an Executive's Entire Presence

The Challenge:

Senior financial executive, age 42. Technically exceptional, financially successful, professionally invisible. Wardrobe was functional but forgettable. Physical state declining. LinkedIn profile dormant. Personal brand nonexistent.

Proof: Case Study (anonymized but specific)

The Intensive:

2-day Identity Architecture engagement. Complete style system overhaul, professional photography session, brand positioning strategy, physical optimization protocol, 90-day implementation roadmap.

The Outcome:

• Complete visual transformation documented in before/after photography

• Bespoke wardrobe system requiring zero daily decision-making

• Personal brand strategy with clear positioning and content pillars

• Physical training protocol integrated into travel schedule

• LinkedIn profile generating inbound opportunities within 30 days

• Investment: CHF 25,000

• ROI: Immeasurable in confidence, measurable in career trajectory

Client's Words:
'I didn't need another consultant. I needed someone who had done this work on themselves, working in the same environment, and could guide me through the entire system. That's what I got.'"

This Is For High-Performers Who Refuse to Be Average

You've Built Something Significant

• C-suite executive or senior leader

• Former professional athlete in transition

• Entrepreneur with 8-figure+ outcomes

• Family office principal or wealth manager

• High-net-worth individual commanding premium positioning

• Investor or independent professional operating at elite levels

You Feel the Gap

• Your appearance doesn't match your capability

• Your physical state is compromised or declining

• Your personal brand is invisible or inconsistent

• You've left one identity (athlete, corporate role) and need to build the next

• You're ready to invest in systematic transformation

You Value Integration

• You don't want five different consultants who don't communicate

• You appreciate efficiency and systems thinking

• You value discretion and results over hype

• You operate globally but appreciate European sensibility

• You're willing to invest for the right solution

The Three-Tier Offerings Structure

THE IDENTITY AUDIT

Entry Point - CHF 2,500

TIER 1

Discover exactly where the gaps are—and what to fix first.

What It Is:

A concentrated 2 -hour diagnostic session that assesses your complete identity architecture and delivers an actionable transformation roadmap.

What You Receive:

Visual Identity Assessment

• Professional headshot and portrait session (3-5 final edited images)

• Style and appearance audit with specific recommendations

• Immediate visual wins you can implement this week

Brand & Presence Evaluation

• Digital presence audit (LinkedIn, social media, online footprint)

• Personal brand positioning assessment

• Communication and messaging review

Physical State Analysis

• Postural assessment and presence evaluation

• Physical optimization recommendations

• Performance gaps and quick-win protocols

Strategic Roadmap

• Complete Identity Architecture diagnosis

• Prioritized action plan with specific next steps

• 30-day quick-win implementation guide

• Resource recommendations (Advisors, tailors, trainers, specialists)

Deliverables:

• 3-5 professional images (digital delivery)

• Specific action plan

• Follow-up call

Investment: CHF 2,500

Credit Toward Upper Tiers:

Full CHF 2,500 credit if you book The Identity Architecture Intensive or Advisory Retainer within 60 days.

Who This Is For:

Ambitious professionals who want to assess the gaps before committing to complete transformation, or anyone who needs immediate visual assets plus strategic direction.

THE IDENTITY ARCHITECTURE INTENSIVE

Complete Transformation - 25'000

TIER 2

Weekend transformation. Lifetime system.

What It Is:

The complete 2-3 day immersive transformation experience.
Everything rebuilt from foundation to finish.

What You Receive:

Image & Style Architecture

• Complete wardrobe audit and optimization

• Bespoke style system requiring zero daily decisions

• Personal shopping session with luxury retail partners

• Color, fit, and proportion analysis specific to your body and context

• Grooming and presentation protocols

Physical Presence Optimization

• Comprehensive physical assessment

• Customized training program integrated into your schedule

• Nutrition framework for peak performance

• Recovery and longevity strategies

• Postural and movement optimization

Brand & Positioning Strategy

• Complete personal brand positioning strategy

• Content strategy and messaging framework

• LinkedIn and social media profile complete overhaul

• Communication and presentation coaching

• Network and relationship strategy

Professional Visual System

• Extended photography session (multiple looks, locations, contexts)

• 20-30 final professional images

• Personal brand visual guidelines

• Headshot and content image library

Implementation System

• 90-day detailed transformation roadmap

• Weekly check-ins for first 30 days

• Access to curated vendor specialist network

• Digital delivery of all frameworks, images, and documentation

Investment: CHF 25'000

Who This Is For:

Ambitious high-performers ready for immediate, comprehensive transformation who value concentrated, high-impact engagements and want the complete system built in one intensive experience.

THE ADVISORY RETAINER

Ongoing Excellence - CHF 8,000/month

TIER 3

Access, Knowledge, and Performance On-Demand.

What It Is:

Monthly ongoing engagement for those who've completed The Intensive or who enter directly for continuous optimization.

What You Receive:

Monthly Strategic Advisory (8 hours/month)

• Two 90-minute core sessions per month

• Two 60-minute tactical sessions per month

• On-call access for time-sensitive decisions (24-hour response)

• Personal brand and positioning evolution

Content & Communication Strategy

• Social media content strategy, review, and optimization

• Public speaking and presentation coaching

• Media and interview preparation

• Written communication refinement

• Quarterly thought leadership strategy

Performance & Optimization

• Physical training program adjustments and progression

• Nutrition and recovery optimization

• Travel performance protocols

• Monthly physical and performance check-ins

Brand & Visual Evolution

• Wardrobe updates and seasonal adjustments

• Quarterly photography and visual content updates

• Style system refinement

• Network and relationship strategy

Ongoing Access

• Priority scheduling

• Same-day response to questions

• Access to expanded vendor network

• Quarterly in-person sessions (travel included within Europe)

Investment: CHF 8,000/month

Who This Is For:

Ambitious individuals committed to sustained excellence who want ongoing strategic partnership, continuous optimization, and a trusted advisor for all
identity and performance decisions.

Minimum Commitment: 3 months (CHF 24,000)

Preferred Packages:

• 6-month retainer: CHF 45,000 (save CHF 3,000)

• 12-month retainer: CHF 84,000 (save CHF 12,000)

Entry Options:

• Natural progression after The Identity Architecture Intensive

• Direct entry for qualified individuals (requires initial assessment)

• If you've completed The Identity Audit, deduct CHF 2,500 from first month

Why Me

Why Someone Still in Private Banking Built This

Nearly two decades in global finance and private banking as an advisor — including a decade serving UHNWIs in environments where judgment, standards, and execution carry financial consequences — formed the foundation of my work.

I've seen the pattern repeated over and over.

Technical competence is table stakes. What separates those who command true influence from everyone else is something different entirely.

It's identity architecture.

How they show up. How they carry themselves. How they communicate. How they integrate the visual, physical, strategic, and personal into a coherent system.

I built that system for myself first. Rebuilt my physical presence from the ground up. Constructed a complete style system. Learned seven languages. Established a professional studio. Documented the entire transformation.

Then I realized: this system is what ambitious people actually need. Not another banker with no visual standards. Not another fragmented advisor. Not another generic coach. Not another stylist or photographer who doesn't understand finance. Not another trainer who doesn't understand corporate environments.

An integrated advisor who's done the work and can guide you through the complete transformation. Credibility through embodiment.

I still pursue corporate and capital market mandates because I value what it teaches me about discretion, wealth psychology, and disciplined systems thinking. And, I also work as a professional model. I understand both worlds—the boardroom and the photo studio. Corporate finance and visual identity. Financial systems and image systems.

This—identity architecture—is what I'm building for ambitious people who refuse to settle for average.

That's what I offer. That's what you get.

THE MULTILINGUAL ADVANTAGE

Seven Languages. One Transformation System.

I serve clients across global markets in their native language

This isn't a feature. It's a fundamental competitive advantage.

When we discuss your transformation in your native language, the conversation reaches a depth impossible through translation. Cultural nuance matters. Linguistic precision matters. Authentic communication matters.

Whether you're a German executive, a French entrepreneur, an Italian former athlete, a Spanish investor, or a Portuguese business owner—we work in your language. Not through interpreters. Not with translation barriers. In the language where you think, dream, and make decisions.

No other advisor globally offers this breadth of authentic linguistic access combined with integrated identity transformation."

The Process

How We Work Together

Four-Step Visual Process:

Step 1: Identity Diagnostic (15 Minutes - Complimentary)

Brief assessment to determine fit and identify your specific transformation priorities. No sales pitch. Just clarity on whether this is right for you.

→ Book Your Diagnostic

Step 2: Choose Your Entry Point

Based on the diagnostic, you choose your pathway:

• The Identity Audit (CHF 2,500) if you want to assess gaps and get immediate visual assets

• The Identity Architecture Intensive (CHF 25,000) if you're ready for complete transformation

• The Advisory Retainer (CHF 8,000/month) if you need ongoing partnership

We design your specific engagement—customized to your situation, timeline, and goals.

Step 3: Transformation

Systematic execution of the identity architecture process:

• Clear deliverables

• Defined timelines

• Complete accountability

• Access to my full network of specialists

Whether it's a 2.5-hour audit, a 3-day intensive, or ongoing monthly partnership—you get the complete system.

Step 4: Compounding

The transformation doesn't end when the engagement ends.

You have the system. You have the frameworks. You have the roadmap. You have access to the vendor network.

For Audit clients: You have 60 days to apply your CHF 2,500 credit toward the Intensive or Retainer.

For Intensive clients: Many continue with the Advisory Retainer for sustained optimization.

For Retainer clients: The relationship compounds. Your identity evolves. Your performance improves. Your influence expands.

Inspiration

Proof Of Concept.

More in the About Me Section.

Visual Proof - Performance

2019

A recorded sequence of my methodical progression. No shortcuts, no repetition, no theatrics. Conducted while working full-time in private banking, averaging 12hour days, without supplements. Each session under one hour, never exceeding three per week.
Visual data — demonstration that logic, structure, and consistency surpass fashion and trend.

2020

I abandoned traditional bodybuilding routines. I stopped following generic programs and started studying movement, recovery, and adaptation myself.

Built my own system — different, but logical — and the results began to show in less than 3 months (First pic, May -- last pic, August).

2021

Maintained form year-round. No bulk, no cut — just steady output, refined nutrition, and a system that worked sustainably.

2022

2023

Increased volume and intake using my own method. A controlled bulk — same system, higher input — to test growth without losing definition.

Found my ideal form: balanced across functionality, aesthetics, and performance. No excess, no compromise.

2024

Jan

Feb

Mar

Apr

May

June

Jul

Aug

Sep

Oct

Nov

Dec

Established my studio. Reached peak physical condition at 35. Established my studio, began modeling, and maintained full form and consistency through every month of the year.

2025

Jan

Feb

Mar

Apr

May

June

Jul

Aug

Sep

Oct

Nov

The confirmation of my sustainable blueprint. Each month — harder, better, faster, stronger. Proof of a concept: System that sustains peak form through logic and consistency.

I was like most: soft, convinced I was ‘stong', Skinny-fat, unstructured, unaware of — despite training and going to the gym regularly.

Visual proof, hard evidence.

Dec

2026

Jan

FAQ

Questions You Probably Have

"Why is this different from hiring a stylist, trainer, and coach separately?"

Integration. When style, physical optimization, brand strategy, and presence work as a unified system, the outcome exceeds the sum of parts.

Most people hire specialists who don't communicate with each other. You waste time coordinating. Messages conflict. Nothing compounds.

I deliver the entire system. One advisor. One vision. Complete integration.

"Do I need to be a corporate executive to work with you?"

No. This system works for anyone ambitious enough to invest in identity transformation: former athletes, entrepreneurs, investors, independent professionals, or anyone operating at high levels.

The common thread is ambition and capability, not job title. If you can invest CHF 2,500–25,000 in systematic transformation, you're the right fit.

"Can this be done remotely or does it require in-person sessions?"

The Identity Audit can be done in-person (Zurich) or remotely via video call. Photography session would be local to you or in Zurich.

The Identity Architecture Intensive is in-person in Zurich (or your location with travel premium). The transformation requires concentrated, high-touch engagement.

The Advisory Retainer can be delivered remotely after initial engagement, though quarterly in-person sessions are recommended.

"What if I travel constantly?"

I did. Most of my clients do. The entire system is designed for people with complex travel schedules.

• Training protocols are location-agnostic

• Style systems travel seamlessly

• Brand strategy happens asynchronously

• We build around your calendar, not mine

"Is this confidential?"

Completely. Discretion is foundational.

I use myself and my own pictures only. No client documentation is and will be required.

Your transformation is documented for your use only. Case studies are anonymized.

I come from private banking. Confidentiality isn't negotiable.

"What languages do you work in?"

English, Swiss, German, French, Italian, Spanish, Portuguese.

Sessions are conducted in your preferred language. All written deliverables can be provided in your language of choice.

"Can I start with The Identity Audit and upgrade later?"

Absolutely. That's the entire point of the entry tier.

The full CHF 2,500 is credited toward The Intensive or Retainer if you book within 60 days. It's essentially a risk-free way to experience the work before committing to the complete transformation.

"Do you work with women?"

Yes. The system works for anyone. The document you're reading was written for a male-dominated market because that's where the initial gap was identified, but the identity architecture process is gender-neutral.

If you're ambitious, capable, and ready to invest in systematic transformation, your gender is irrelevant.

"What if I'm a former athlete who's never worked in corporate?"

Perfect. Former athletes are an ideal fit because:

• You understand systematic training and transformation

• You're used to investing in coaches and optimization

• You know physical work compounds with mental work

• You're rebuilding identity after sport—exactly what this system addresses

Many of my best transformations will come from former athletes who need to architect their post-sport identity.

"Why should we listen to your fitness advice?"

I built and maintained my body while living a real professional life in corporate private banking. My approach works for people like me — people who have no time to waste, who carry pressure, meetings, travel, and real schedules.

This system was not built inside a gym with unlimited time and ideal conditions. It was engineered inside a 7-to-7 private banking career, and while establishing different businesses on the side.

The result: a visible six-pack maintained naturally since 2021, at 36, without steroids, TRT, supplements, extreme diets, or recovery protocols. Three sessions per week. Under one hour each.

Most fitness advice originates from professionals whose primary occupation is training. Their systems are designed for controlled environments that bear no resemblance to the reality of a demanding career. When pressure increases, those systems collapse.

This method was pressure-tested where theirs cannot survive — and the outcome is visible, consistent, and fully documented.

The question is not whether the advice is credible. The question is whether the person delivering it has produced the result under the same constraints you face. The answer here is yes — for over five years, under conditions that dismantle most conventional approaches.

"What makes you think you can advise in image, performance, and business?"

I don't advise in these areas because I studied them. I advise in them because I am the embodiment of all three — built simultaneously, under real-world pressure, for nearly two decades.

In business, I spent close to twenty years in corporate finance, including a decade working for ultra-high-net-worth clients in Swiss private banking. I understand pricing architecture, brand equity, reputational risk, and how wealth is built, protected, and perceived — because I operated inside that world daily.

In fitness, I engineered and sustained an elite physique under full professional load — no enhancements, no supplements, no ideal conditions. The result has been visible and consistent for over five years. This is not a side interest. It is a disciplined operating system built inside the same constraints my clients face.

In style and image, I model, I shoot, and I own a production studio in Zurich. I understand how visual identity functions — not as decoration, but as structure. Posture, grooming, wardrobe coherence, spatial awareness, and behavioural cues all operate together to signal authority and trust. I live this professionally, in front of the camera and behind it.

Most advisors specialise in one domain and outsource the rest. That creates handoffs, dilution, and misalignment. I integrate domains most professionals keep separate: capital-market judgment, executive decision logic, on-camera and visual execution, and sustained physical performance under workload, travel, and stress. These are not abstract competencies or outsourced functions, but lived and operated disciplines.

I am the living proof that these disciplines can coexist, reinforce each other, and produce results under real conditions. The credibility is not claimed. It is embodied.

"Why not listen to Athletes and footballers? They're the real specialists?"

If you are an athlete or footballer, yes, follow their advice — if it makes sense. If you are not, read below.

Athletes and footballers train inside optimised environments — dedicated coaching staff, recovery protocols, controlled nutrition, structured sleep, and a schedule built entirely around physical performance. Under those conditions, an elite physique is expected.

Now remove all of that. Replace it with a 7-to-7 banking career, chronic stress, irregular travel, and no off-season. Then maintain the same visual physical standard — naturally, consistently, for over six years.

That is what I can show.

An athlete's system collapses the moment it leaves the controlled environment. Mine was forged inside the absence of one. That is a different discipline entirely — and that is where I operate.

"I am rich, I am good looking, I am fit, I have skills, why do I need you?"

If that's true, then you don't.

If someone is already wealthy, disciplined, fit, socially calibrated, strategically sharp, and fully aligned in how they operate and how they are perceived — they don't need external input. But most people who say that are strong in one or two areas, not all of them.

Money without image limits influence. Looks without structure limit longevity. Fitness without positioning limits opportunity. Skills without AI limit scale.

The perfect image has it all. If you genuinely have it all, then I congratulate you.

The question is not whether you need me. The question is whether there is any misalignment between what you have built and how it performs in the world. If there is none, then there is no need. If there is, then ego is the most expensive leak of all.

"Do I need expensive clothes?"

No. Expensive clothes do not create presence. Alignment does.

The majority of my wardrobe is from ZARA and Massimo Dutti.

A well-fitted, coherent wardrobe that reflects your body, your environment, and your context will always outperform one built on price tags. The difference is never the label. It is understanding proportion, fit, colour coherence, and how clothing communicates before you speak.

What I build is not a shopping list. It is a wardrobe architecture — precise, consistent, and zero waste. The investment is not in fabric. It is in displaying your best self.

"How do you craft an image?"

Image is not aesthetics. It is structure.

I treat image as an integrated system: posture, grooming, wardrobe coherence, physical condition, movement, spatial awareness, and behavioural cues — all functioning together to communicate authority and trust before a single word is spoken.

Most people address these elements in isolation — a stylist for clothing, a trainer for the body, a photographer for the visuals. That creates fragmentation. Each piece may work individually, but together they send conflicting signals.

I diagnose the full picture first. Where is the misalignment between who you are, how you operate, and how you are perceived? Then I rebuild it as one coherent system — from physical condition and wardrobe architecture to professional photography and digital presence.

The result is not a new look. It is an identity that holds across every context — boardrooms, cameras, social settings, travel — because every element reinforces the same message.

I do not decorate. I architect.

"Why should I not go to a cheaper photographer?"

You can. Any studio can deliver technically correct images. Photography is not rocket science — anyone with a good camera can take good pictures.

The question is not whether you will get photos. The question is what those photos represent — and what risks remain. If your posture communicates uncertainty, your wardrobe conflicts with your context, your physical condition undermines your authority, or your expression lacks composure — the photograph simply documents the misalignment at higher resolution.

Would you take financial advice from someone who is broke?

I understand what it takes to be perceived in these environments because I lived it.

I spent decades in corporate and private banking. I maintain visible physical discipline while operating in high-stakes professional environments. I own, shoot, model in, and operate a professional studio equipped with over CHF 100,000 in cameras and gear.

If you just need pictures, I am not for you. But if you want lived expertise paired with technical capability and the best equipment available — I am.

A photographer gives you pictures. I give you visual authority. My focus is positioning, access, and failure control.

"What makes your advisory truly unique in comparison to other consultants or specialists?"

Advisory only has value when the person giving it embodies it — in logic, in behavior, and in visible proof.

My background spans banking, finance, technology, sport, and the creative sector. Each of those environments operates with different incentives, blind spots, and internal language. Working inside them taught me how they think — and where they fail.

That range creates a rare advantage: I can translate logic between domains. I see where strategy collapses because finance was separated from operations, where branding drifted from structure, or where performance no longer matches positioning. I identify dysfunction quickly, expose inefficiencies teams normalize, and remove the narratives that consume time without producing leverage.

My standard is not theoretical. My decisions, communication, discipline, and appearance reflect the level I expect from others. The alignment between message, execution, and image is visible immediately. There is no gap between what is advised and what is demonstrated.

My work focuses on eliminating structural misalignment — between how you operate, how you are built, and how you are perceived. I evaluate business structure, capital exposure, data, positioning, physical presence, and public narrative as one integrated system.

I speak seven languages and operate across cultures. I understand how status signals shift between markets and how credibility must adapt without losing coherence. What works in one environment can quietly fail in another. I calibrate for that.

The outcome is not motivation. It is coherence.

Finance, data, technology, production, performance, and perception are not separate silos in my advisory. They are integrated variables. Every recommendation is cross-checked against business impact, execution reality, human behavior, and market perception.

Choosing to work with me gives you an interdisciplinary vantage point — calculated options, not generic advice.

Visual proof.

Your Identity Is Your Most Valuable Asset. Architect It Accordingly.

The gap between who you are and how you appear costs you opportunities, influence, and impact every single day.

Most people spend their entire lives tolerating that gap. Ambitious people close it.

If you're ready to stop settling for average—let's begin.

Why blend in? Act now!

Let's craft your best self.